Online matchmaking or dating
For modern matchmaking which tends to substitute information technology or game-like rules for the expert's finesse, see Dating system.
For matchmaking in online gaming, see Matchmaking (video games).
Matchmakers, acting as formal chaperones or as self-employed 'busybodies' serving less clear social purposes, would attend such events and advise families of any burgeoning romances before they went too far.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site. Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile.